Technical SEO that connects to ranking, not just audits
Technical SEO audits often produce enormous lists of issues. The problem is that most issues do not affect ranking. A broken link to an external site is technically an error. It is not suppressing your category pages. The skill in technical SEO is identifying which issues actually matter -- and in what order to fix them.
Core Web Vitals optimization covers LCP, CLS, and INP across your primary page templates. These are not just PageSpeed scores -- they are Google ranking signals. We identify what is causing poor scores on your specific site and produce implementation guidance your development team can act on directly.
Structured data implementation ensures your pages are eligible for the SERP features your competitors are using. For e-commerce, that means product rich results. For professional services, FAQ and review schema. For publishers, article and breadcrumb markup. We implement correctly and verify through Search Console.
Site architecture review covers crawl budget management for large sites, pagination handling, faceted navigation configuration for e-commerce catalogs, canonical strategy, and internal link equity flow. These issues are invisible to users but material to how Google crawls and indexes your site.
- Core Web Vitals optimization (LCP, CLS, INP)
- Crawl budget management
- Structured data implementation and verification
- Site architecture review
- Canonical strategy and conflict resolution
- Faceted navigation and pagination handling
- Index coverage audit and cleanup
- Schema markup for SERP features